Estimating U.S. retail sales of packaged snacks at $68 billion in 2008, Packaged Facts projects sales to close in on $82 billion by 2013, a total market increase of 20%. According to its report entitled “Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition,” consumers are snacking more than ever, despite the dampening effects of the global recession, thanks to pull-backs in restaurant dining, harried lifestyles that reduce opportunities for sit-down meals, and a growing consensus that several small meals or snacks during the day are actually healthier than the three-squares paradigm. Snack consumers are embracing a “value” mentality that prizes quality and “whole” ingredients, “better for you” recipes and green production practices. While low prices are always a draw, consumers are looking for snacks with fewer additives or preservatives, and even spending extra dollars for organic and premium snack treats.